Art Direction
Provided art direction for in-studio photoshoots for seasonal campaigns/launches and look & feel for new promotional initiatives at Kendra Scott.
Studio Photoshoots
After evaluating the assortment sheets and selecting the product, I sketch out what shots and groupings of jewelry will pair well together. I'll put the sketches or rough laydowns into our shot list doc for the photographer to get an idea of each shot before we start. Assisting with composition and setup for each shot, and directing the shoot to achieve results below. These images are used for seasonal/promotional campaign assets across print and digital channels.
Look & Feel
Rebrand for a weekly Facebook Live series.
Graduation Campaign
Created art direction for social highlight and promotional period. Deliverables included zoom backgrounds, cross promos, social media graphics for Instagram, Facebook, & Youtube.
