Web Design
Partnered with the development team I have led site design & created elements across the e-commerce experience. I have created full homepages, landing pages, carousels, banners, cross promos, PDP & PLPs, pop-ups, and various site tools.
Email Design
Created over 3,000 promotional emails for a 2.25 million customer base with an average open rate of 14% and strategized & designed customer retention campaigns.
Kendra Cash Campaign
Art direction for Kendra Cash. This was a critical part of Kendra Days, a new week long incentive campaign for customers to earn reward dollars and purchase or receive exclusive products like the jewelry roll. All eyes were on this as it was the first time the brand launch a spend & reward campaign.
Included animated elements, email design, web design, cross promos and social media assets.
Other Email Campaigns
Best Customer Campaign drove 4.3 million in incremental revenue for 2020 (includes: Early Access, Shipping Offer, $ off Offer, & Private Sale)
Lapsed User Campaign
Birthday Coupon
Welcome Series
Seasonal & Regular Promotional
